#UGC
October 10, 2022
The rise of fast advertising
So in this post, I just wanted to list the main factors that affected the change from traditional advertising to fast advertising and explain why digital audiences widely accept this emerging format
Author:
Jorge Bekerman
October 10, 2022
Why marketers are switching from influencers to UGC creators
Influencer marketing initiatives are becoming less popular. Instead, marketers are advocating for "actual" people's user-generated content, posing a shift in the creators economy.
Author:
Mark Brewer
October 10, 2022
How TikTok UGC is transforming brand advertising Growth
TikTok, the short-video app owned by Chinese company Bytedance, has exploded in popularity over the last several years.
Author:
Lisa Turner
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