Notes from the feed.
Performance UGC, paid media and the culture that moves them — written by the team behind the work.
UGC
Why marketers are switching from influencers to UGC creators
Influencer budgets are shifting. Why authentic, performance-minded UGC creators are winning the feed.
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UGCHow TikTok UGC is transforming brand advertising
TikTok's explosive growth rewrote the rules of paid social. Here's how user-generated content — and Spark Ads — turn authenticity into performance, and what brands should create next.
Paid MediaRetargeting ads: this is what you're missing
Retargeting is the fastest way to boost ROI and loyalty — but only if you avoid these common traps.
GrowthMaking sense of the algorithm: part one
What actually drives distribution on short-form platforms — and how to design content that earns it.
StrategyHow to choose a digital creative agency
Experience, expertise and fit — the questions to ask before you sign with a creative partner.
BrandingThe ins and outs of performance branding
How performance-based marketing builds reputation and drives sales at the same time.
Paid MediaDigital marketing in a cookieless world
The impending loss of third-party cookies, and how to build measurement that survives it.
GrowthWhat is growth marketing and how it can help you
A strategy for luring in, engaging and keeping clients — built on experimentation, not guesswork.
Paid MediaThe rise of fast advertising
The factors that pushed brands from traditional advertising to a faster, always-testing model.
UGCWhat else can I tell you about creating content?
A behind-the-scenes look at how we approach making content people actually want to watch.
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